Is the Real Thing
Sunday, December 12, 2010
Week 15/ Segmenting and Targeting Markets
Market: is the people or organization within a community with needs and t wants and the ability of buying to fulfill those needs and wants.
Coca-Cola with their marketing plan set up, they focus on a Segment of the market more willing to buy the product. Market Segment is a group of the entire market with similar need and wants, that way for them it would be easier for the market to target their market. Market Segmentation is the process of dividing the market into meaningful, relatively similar and identifiable segments or groups. However, Coca-Cola sees their market as a undifferentiated market. Undifferentiated Targeting Market is when a market approach that views the market as one big market with no individual segments and thus uses a single marketing mix.
When the Company Coca-Cola is selling and promoting the beverage Coca-Cola they use a Pulsing media Schedule. Why? it is simple, Coca-Cola is seeing their market as a hole. They do not see the niche of a segment and focus in a single section of the market. Coca-Cola instead target the market a single market.Therefore, they use this kind of promotion, because, with this type of promotion let the company schedule the ads in a continuous scheduling trough out the entire year with a Flighted schedule during the best sales periods.
Coca-Cola with their marketing plan set up, they focus on a Segment of the market more willing to buy the product. Market Segment is a group of the entire market with similar need and wants, that way for them it would be easier for the market to target their market. Market Segmentation is the process of dividing the market into meaningful, relatively similar and identifiable segments or groups. However, Coca-Cola sees their market as a undifferentiated market. Undifferentiated Targeting Market is when a market approach that views the market as one big market with no individual segments and thus uses a single marketing mix.
When the Company Coca-Cola is selling and promoting the beverage Coca-Cola they use a Pulsing media Schedule. Why? it is simple, Coca-Cola is seeing their market as a hole. They do not see the niche of a segment and focus in a single section of the market. Coca-Cola instead target the market a single market.Therefore, they use this kind of promotion, because, with this type of promotion let the company schedule the ads in a continuous scheduling trough out the entire year with a Flighted schedule during the best sales periods.
Saturday, November 27, 2010
Innovation and Difussion
Innovation: Is when a company introduced a product that is new for the world in this case Coca-Cola introduced their new product TaB.
Diffusion: Its how the message of a product is spread to the target market.
Week 13/ Developing and Managing Products
Coca-Cola Tab
After being successful with their first product, Coca-Cola decided to enter to the their existing market with a new product; TaB. Coca-Cola saw that american's had begun to watching their weight, in response the company in 1963 came up with this new product named TaB, which was the first sugar free soft drink in the market. Later in 1982 TaB popularity began to declined
because the new introduction to the market of Diet Coke.
After being successful with their first product, Coca-Cola decided to enter to the their existing market with a new product; TaB. Coca-Cola saw that american's had begun to watching their weight, in response the company in 1963 came up with this new product named TaB, which was the first sugar free soft drink in the market. Later in 1982 TaB popularity began to declinedbecause the new introduction to the market of Diet Coke.
Friday, November 19, 2010
Recency-Frequency-Monetary. "Free Style"
Coca-Cola "Free Style"
Coca-Cola has come with the newest gadget on the market of the sodas, giving the next step on the dispenser of soda machines. FREE STYLE.
First; this machine give to the customers a variety of more then 100 beverage and the benefit to customized their own personal drink. Also, provides to the US loyal customers the choice of taste several drink which had never been sold in US.
Second; How its is this product related to the CRM?. This machine is tied into a IT Backbone which keeps track of the combinations and customized sodas but also manage the inventory of the machine, and all this data is tied back to the CRM system. That way the company can know exactly what their customer wants, maintaining a direct relationship with the company.
Third; is a incredibly innovative use of RFID (customers who have purchased recently and have more likely to purchase again).
First; this machine give to the customers a variety of more then 100 beverage and the benefit to customized their own personal drink. Also, provides to the US loyal customers the choice of taste several drink which had never been sold in US.
Second; How its is this product related to the CRM?. This machine is tied into a IT Backbone which keeps track of the combinations and customized sodas but also manage the inventory of the machine, and all this data is tied back to the CRM system. That way the company can know exactly what their customer wants, maintaining a direct relationship with the company.
Third; is a incredibly innovative use of RFID (customers who have purchased recently and have more likely to purchase again).
week 12/ Customer Relationship Management CRM
CRM
Customer Relationship Management main function is to increase and build a relationship between the company and the existing customers. One of the main functions of the CRM is to provide the company with a single view of the customer.Thus, the company will know exactally what the customer feel about the product they are consuming. A company can loose track on what is what the customer really wants or what is what is what they are expecting of the product or the company. Because, Coca-Cola its a convenience product and its sold to retailers companies. Therefore, Coca-Cola does not have a direct contact with their costumer. However, Coca-Cola on their way to create and maintain a effective relationship with their customers, they create loyalty programs to keep track on those customer that keep the loyalty to the company; Six-flags, Coke-rewards, Scholarships and like it. Moreover, with those loyalty programs Coca-Cola can know what are they doing wrong with a specific product.
Customer Relationship Management main function is to increase and build a relationship between the company and the existing customers. One of the main functions of the CRM is to provide the company with a single view of the customer.Thus, the company will know exactally what the customer feel about the product they are consuming. A company can loose track on what is what the customer really wants or what is what is what they are expecting of the product or the company. Because, Coca-Cola its a convenience product and its sold to retailers companies. Therefore, Coca-Cola does not have a direct contact with their costumer. However, Coca-Cola on their way to create and maintain a effective relationship with their customers, they create loyalty programs to keep track on those customer that keep the loyalty to the company; Six-flags, Coke-rewards, Scholarships and like it. Moreover, with those loyalty programs Coca-Cola can know what are they doing wrong with a specific product.
Thursday, November 18, 2010
Week 11/ Integrated Marketing Communications
THE GOALS AND TASK OF PROMOTION
REMINDING
Reminding promotions are when a company is reminding their costumers that they are there. And, Coca-Cola does it all the time. Because Coca-Cola has reach the maturity of the cycle of the product life.Therefore, Coca-Cola needs to evolve every year with different types of promotional mis or their marketing mix. thats how Coca-Cola has been stay in this business for so long. Remember that Coca-Cola is the biggest company in soft drink in the world
REMINDING
Reminding promotions are when a company is reminding their costumers that they are there. And, Coca-Cola does it all the time. Because Coca-Cola has reach the maturity of the cycle of the product life.Therefore, Coca-Cola needs to evolve every year with different types of promotional mis or their marketing mix. thats how Coca-Cola has been stay in this business for so long. Remember that Coca-Cola is the biggest company in soft drink in the world
Coke Creatures - Summer 2009 Yeah Yeah Yeah La La La Dance Party - exclu...
THE GOALS AND TASKS OF PROMOTION
PERSUADING
Persuasive promotion its designed to stimulate a purchase or an action. Coca-Cola trough their adds during the year is persuading their costumer to buy the product. summer, and Christmas.
Week 11/ Integrated Marketing Communications
THE GOALS AND TASK OF PROMOTION
INFORMING
Informative promotion consist in convert a need into a want. and that happen when a company launch a new product.Therefore, marketers use this Informing when they are introducing a new product to the market. After the marketers define the market they want to sell the product, then the company most inform to the new costumers or the target market the advantage of the new product with different adds.
Informative promotion consist in convert a need into a want. and that happen when a company launch a new product.Therefore, marketers use this Informing when they are introducing a new product to the market. After the marketers define the market they want to sell the product, then the company most inform to the new costumers or the target market the advantage of the new product with different adds.
Saturday, November 13, 2010
Coke Cola Live Positively Commercial
Public Relations
Public Relations are the concern of a company on how is seeing by their costumers or the target market. Coca-Cola as the biggest soft drink company has being criticizes because of the ingredients of their drinks and for the lack of care of the planet. Therefore, Coca-Cola launched a page named livepositively.com. showing that Coca-Cola cares for their community, people, and the planet.
Week 11/ Integrated Marketing Communications
Coca-Cola as a leading brand still needs to use promotional ads to remind to their existing costumers that Coca-Cola is there. With out promotion the company with the time would be absolute. Each company no matter how well developed are needs promotions ads to survive in a competitive market. As a result, Companies create a Personal Strategy to optimize the use of a Promotional Mix which includes; Advertising, Public Relations, Sales Promotion.
Advertising
Advertising is any form of impersonal paid communication in which a sponsor is identified. Coca-Cola has launched advertising ads since the company was founded. With a growing media new ways of advertising are being created, with Coca-Cola we see ads in; news papers, TV, radio, sponsor and internet.
Advertising
Advertising is any form of impersonal paid communication in which a sponsor is identified. Coca-Cola has launched advertising ads since the company was founded. With a growing media new ways of advertising are being created, with Coca-Cola we see ads in; news papers, TV, radio, sponsor and internet.
Sunday, November 7, 2010
The Brand
Coca-Cola is the most popular and biggest selling soft drink in history, as well as the best known product in the world. Coca-Cola started in US but now is known world wide.
Now sold in the following countries: Afghanistan, Albania, Algeria, American Samoa, Angola, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Georgia, Germany, Ghana, Great Britain, Greece, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Lithuania, Luxembourg, Macau (Macao), Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mariana Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Northern Ireland, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Congo, Republic of Ireland, Republic of Korea, Reunion, Romania, Russia, Rwanda, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Maarteen, Saint Vincent & the Grenadines, Samoa, Sao Tome & Principe, Saudi Arabia, Senegal, Serbia & Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tanzania, Thailand, The Gambia, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkey, Turkmenistan, Turks & Caicos Islands, U.S. Virgin Islands, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, West Bank-Gaza, Yemen, Zambia and Zimbabwe.
Coca-Cola Product Line
Coca-Cola Product Line
The First Product
Week 10/ Product Concept
Sunday, October 31, 2010
Point-of-Purchase Promotion
 |
| Point-of-Purchase Promotion: Includes any promotional display set up at the retailer's location to built traffic, advertising the product, or include impulse buying. Whit this strategy we see how Coca-Cola give a special price to the retailer. Therefore, the retailer in exchange has to put a special place in the store with signs attached to the store shelfs. |
Coca Cola Coupons 1951
 |
| Coca Cola First Coupons. Whit this promotion help Coca-Cola known for all Americans. These coupon were mailed to costumers or in magazines, and with more then 8 billion of free Coke, 8 years latter than brand was known all over Unites States. |
Week 9/Sales Promotion and Personal Selling
Sales Promotion is the activity targeting the ultimate consumer. A company promoting their product create tools of consumer sales promotion with the objective to sell more goods or services. Some companies give Coupons and Rebates other give that little extra to the consumers ( Premiums), other creates Loyalty Programs to reward the consumer for buying the product and keep a reminder that their are their favorite brand. Moreover, the companies create Contests and Sweepstakes ( are contest but the result of the same contest depend on the good luck of the consumer) Coca-Cola following the principles of Sweepstakes created Mycokerewards.com.
As if drinking Coke® weren't fun enough already.
Now when you register for My Coke Rewards you can get rewarded for it too. And the best part is that it's as easy as 1, 2, 3.
Grab your
favorite drink.
Enter codes
to get points.
On this tools applied for Coca-Cola they reward the consumers by giving them the opportunities to win points that later they can change for different products.
Sunday, October 24, 2010
Week 8/ Advertising and Public Relationship
Coca-Cola as a growing company has done all kind of advertising. When they first introduced into the market they used Pioneering Advertising; Promoting their new products on different medias (News Papers, Radio and Television) Competitive Advertising; They use this particular advertising to influence the market on a specific moment or event (World Cup, Super Bowl). Comparative Advertising; They use this advertising when they want to prove that they are better then other brands (Coca-Cola vs Pepsi).
Media Schedule; Designation of the media, the specific publication or program, and the insertion dates advertising. If we remember the first mission of Coca-Cola is to create moments of happiness. Therefore, most of the advertising is a Seasonal media schedule, Coca-Cola advertise when a big event is coming then the Coca-Cola come up with a new commercial or adds.
Saturday, October 16, 2010
Week 7/Retailing
RETAILING
Is all activities directly related to the scale of goods and service. Retailing is that part of Marketing in which our products ended after all the process of Marketing Planning. It involved everything, to the smallest candy to the biggest electro domestic gadget. There are may Retailing stores in the Country and the biggest Retailing company has to be Wall-mart. This type of Retailing is what in marketing is known as a Supermarket, but I'm not going to talk about the biggest growing company in U.S. My retailing visit has to the Restaurant Chain "McDonald's"
Whit Mr Ray Kroc in front of the company he did every step there is in marketing and advertising to lead McDonald's to the Billionaire Company that is now. He first create a new way of service which was revolutionary for that time in U.S, he also create the speedy service, that now all of the fast-food restaurant apply into there business. He target his market to Kids, because generation Tweens come with there parents and you or me as a parent the only thing we have in mind is to make our children happy and know we now that McDonald's is not healthy for our children.Yet, for all the advertising and the marketers doing their job we ended in McDonald's.
They use any method to catch the attention to their customers thats way the have that colors on their logo (Red and Yellow) when you walk trough the doors you immediately see fun in the restaurant. You see all the colors, the smell (that is specially design for a good taste) families eating together, sharing time,the happy face of the employees greeting you Welcome to McDonald's how can I help you today. They make you feel you are in home and also that is a place that you can bring your family to a Happy Meal. But my favorite part was when I had more than one choice to have my burger, and with my favorite beverage Coca-Cola.Sunday, October 10, 2010
Week 6/ Consumer Decision Making
Coca-Cola is a soft drink and it is used to over come the thirties of the people. Yet, there is more then one product that offers the same result of Coca-Cola, like just plain water. The consumption of Coca-Cola is produced by the choice of the people, what marketers know as Want (recognition of unfulfilled need and a product that will satisfy it). The choice of drinking Coca-Cola depends on a consumer cultural environmental, on their experiences and their histories. For example; in our country, the marketer manipulated the environmental and they create the need of Coca-Cola to fulfill our thirst when a cold glass of water could do the job. Therefore, Coca-Cola it is a want instead of a need.
Coca-Cola Represents not only the relief of the thirst, its also represent the pleasure of need. Consumer who drink Coca-Cola experience a refreshing moment, which is part of the emotional response created for the product that we are using for, in this case would be the Coca-Cola who give us the placer of refresh on our mouth. This is crated by marketers who advertised the product in that way. We see commercial in which they are doing some sport and they are in a break and they need Coca-Cola not only to stop the thirsty, no, also to create a moment to remember, because part of Coca-Cola is to create moments of happiness. So consumer’s motivation to by Coca-Cola depends on how strong they fell about satisfying the needs and wants described before. Also, Depends if they have been expose the advertising of the company correctly otherwise the will choose other brand or simply a glass of water.
Sunday, October 3, 2010
Coca-Cola Leading the 100 Beast Global Brands
Coca-Cola has dominated the market speaking Globally. For the past decade Coca-Cola has being leading the 100 beast brand of the world. The reason is simple Coca-Cola has a Strong sense of developing, creating, and delivering the idea or product. The Company has being working trough the years and understanding the market outside U.S.
According to the Inter Brand is one of the best Company Globally because and the state" Coca-Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment resonates the world over and it excels at keeping the brand fresh and always evolving "
BEST GLOBAL BRANDS
According to the Inter Brand is one of the best Company Globally because and the state" Coca-Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment resonates the world over and it excels at keeping the brand fresh and always evolving "
BEST GLOBAL BRANDS
| Rank | Previous Rank | Brand | Country of Origin | Sector | Brand Value ($m) | Change in Brand Value | |
|---|---|---|---|---|---|---|---|
| 1 | 1 | United States | Beverages | 70,452 | 2% | ||
| 2 | 2 | United States | Business Services | 64,727 | 7% | ||
| 3 | 3 | United States | Computer Software | 60,895 | 7% | ||
| 4 | 7 | United States | Internet Services | 43,557 | 36% | ||
| 5 | 4 | United States | Diversified | 42,808 | -10% | ||
| 6 | 6 | United States | Restaurants | 33,578 | 4% | ||
| 7 | 9 | United States | Electronics | 32,015 | 4% | ||
| 8 | 5 | Finland | Electronics | 29,495 | -15% | ||
| 9 | 10 | United States | Media | 28,731 | 1% | ||
| 10 | 11 | United States | Electronics | 26,867 | 12% | ||
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