POLAR BEAR SUPPORT FUND

The Coca-Cola Company create in 2007 The Polar Bear Support Fund, to raise money to help the polar bear. Coke has donate more than $500.000 to the cause and with the Coke Rewards program other $100.000 not only for the polar bear but also to help support world wildlife.

Everything started in 1993 when Coca Cola launched a new advertising program called "Always Coca-Cola" featuring the Polar Bear. This campaign was pushed by 27 commercials designed  for big crowds . These commercials traveled around the world, showing the last in computer animation. The "Northern lights" commercial was the first one introducing the animated polar bear.

NORTHERN LIGHTS COMMERCIAL