First; this machine give to the customers a variety of more then 100 beverage and the benefit to customized their own personal drink. Also, provides to the US loyal customers the choice of taste several drink which had never been sold in US.
Second; How its is this product related to the CRM?. This machine is tied into a IT Backbone which keeps track of the combinations and customized sodas but also manage the inventory of the machine, and all this data is tied back to the CRM system. That way the company can know exactly what their customer wants, maintaining a direct relationship with the company.
Third; is a incredibly innovative use of RFID (customers who have purchased recently and have more likely to purchase again).
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