After being successful with their first product, Coca-Cola decided to enter to the their existing market with a new product; TaB. Coca-Cola saw that american's had begun to watching their weight, in response the company in 1963 came up with this new product named TaB, which was the first sugar free soft drink in the market. Later in 1982 TaB popularity began to declinedbecause the new introduction to the market of Diet Coke.
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