week 12/ Customer Relationship Management CRM

CRM
Customer Relationship Management main function is to increase and build a relationship between the company and the existing customers. One of the main functions of the CRM is to provide the company with a single view of the customer.Thus, the company will know exactally what the customer feel about the product they are consuming. A company can loose track on what is what the customer really wants or what is what is what they are expecting of the product or the company. Because, Coca-Cola its a convenience product and its sold to retailers companies. Therefore, Coca-Cola does not have a direct contact with their costumer. However, Coca-Cola on their way to create and maintain a effective relationship with their customers, they create loyalty programs to keep track on those customer that keep the loyalty to the company; Six-flags, Coke-rewards, Scholarships and like it. Moreover, with those loyalty programs Coca-Cola can know what are they doing wrong with a specific product.