Is the Real Thing
Sunday, December 12, 2010
Week 15/ Segmenting and Targeting Markets
Market: is the people or organization within a community with needs and t wants and the ability of buying to fulfill those needs and wants.
Coca-Cola with their marketing plan set up, they focus on a Segment of the market more willing to buy the product. Market Segment is a group of the entire market with similar need and wants, that way for them it would be easier for the market to target their market. Market Segmentation is the process of dividing the market into meaningful, relatively similar and identifiable segments or groups. However, Coca-Cola sees their market as a undifferentiated market. Undifferentiated Targeting Market is when a market approach that views the market as one big market with no individual segments and thus uses a single marketing mix.
When the Company Coca-Cola is selling and promoting the beverage Coca-Cola they use a Pulsing media Schedule. Why? it is simple, Coca-Cola is seeing their market as a hole. They do not see the niche of a segment and focus in a single section of the market. Coca-Cola instead target the market a single market.Therefore, they use this kind of promotion, because, with this type of promotion let the company schedule the ads in a continuous scheduling trough out the entire year with a Flighted schedule during the best sales periods.
Coca-Cola with their marketing plan set up, they focus on a Segment of the market more willing to buy the product. Market Segment is a group of the entire market with similar need and wants, that way for them it would be easier for the market to target their market. Market Segmentation is the process of dividing the market into meaningful, relatively similar and identifiable segments or groups. However, Coca-Cola sees their market as a undifferentiated market. Undifferentiated Targeting Market is when a market approach that views the market as one big market with no individual segments and thus uses a single marketing mix.
When the Company Coca-Cola is selling and promoting the beverage Coca-Cola they use a Pulsing media Schedule. Why? it is simple, Coca-Cola is seeing their market as a hole. They do not see the niche of a segment and focus in a single section of the market. Coca-Cola instead target the market a single market.Therefore, they use this kind of promotion, because, with this type of promotion let the company schedule the ads in a continuous scheduling trough out the entire year with a Flighted schedule during the best sales periods.
Saturday, November 27, 2010
Innovation and Difussion
Innovation: Is when a company introduced a product that is new for the world in this case Coca-Cola introduced their new product TaB.
Diffusion: Its how the message of a product is spread to the target market.
Week 13/ Developing and Managing Products
Coca-Cola Tab
After being successful with their first product, Coca-Cola decided to enter to the their existing market with a new product; TaB. Coca-Cola saw that american's had begun to watching their weight, in response the company in 1963 came up with this new product named TaB, which was the first sugar free soft drink in the market. Later in 1982 TaB popularity began to declined
because the new introduction to the market of Diet Coke.
After being successful with their first product, Coca-Cola decided to enter to the their existing market with a new product; TaB. Coca-Cola saw that american's had begun to watching their weight, in response the company in 1963 came up with this new product named TaB, which was the first sugar free soft drink in the market. Later in 1982 TaB popularity began to declinedbecause the new introduction to the market of Diet Coke.
Friday, November 19, 2010
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