Sales Promotion is the activity targeting the ultimate consumer. A company promoting their product create tools of consumer sales promotion with the objective to sell more goods or services. Some companies give Coupons and Rebates other give that little extra to the consumers ( Premiums), other creates Loyalty Programs to reward the consumer for buying the product and keep a reminder that their are their favorite brand. Moreover, the companies create Contests and Sweepstakes ( are contest but the result of the same contest depend on the good luck of the consumer) Coca-Cola following the principles of Sweepstakes created Mycokerewards.com.
As if drinking Coke® weren't fun enough already.
Now when you register for My Coke Rewards you can get rewarded for it too. And the best part is that it's as easy as 1, 2, 3.
Grab your
favorite drink.
Enter codes
to get points.
On this tools applied for Coca-Cola they reward the consumers by giving them the opportunities to win points that later they can change for different products.
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