Coca-Cola as a growing company has done all kind of advertising. When they first introduced into the market they used Pioneering Advertising; Promoting their new products on different medias (News Papers, Radio and Television) Competitive Advertising; They use this particular advertising to influence the market on a specific moment or event (World Cup, Super Bowl). Comparative Advertising; They use this advertising when they want to prove that they are better then other brands (Coca-Cola vs Pepsi).
Media Schedule; Designation of the media, the specific publication or program, and the insertion dates advertising. If we remember the first mission of Coca-Cola is to create moments of happiness. Therefore, most of the advertising is a Seasonal media schedule, Coca-Cola advertise when a big event is coming then the Coca-Cola come up with a new commercial or adds.
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