Week 6/ Consumer Decision Making

Coca-Cola is a soft drink and it is used to over come the thirties of the people. Yet, there is more then one product that offers the same result of Coca-Cola, like just plain water. The consumption of Coca-Cola is produced by the choice of the people, what marketers know as Want (recognition of unfulfilled need and a product that will satisfy it). The choice of drinking Coca-Cola depends on a consumer cultural environmental, on their experiences and their histories. For example; in our country, the marketer manipulated the environmental and they create the need of Coca-Cola to fulfill our thirst when a cold glass of water could do the job. Therefore, Coca-Cola it is a want instead of a need.

Coca-Cola Represents not only the relief of the thirst, its also represent the pleasure of need. Consumer who drink Coca-Cola experience a refreshing moment, which is part of the emotional response created for the product that we are using for, in this case would be the Coca-Cola who give us the placer of refresh on our mouth. This is crated by marketers who advertised the product in that way. We see commercial in which they are doing some sport and they are in a break and they need Coca-Cola not only to stop the thirsty, no, also to create a moment to remember, because part of Coca-Cola is to create moments of happiness. So consumer’s motivation to by Coca-Cola depends on how strong they fell about satisfying the needs and wants described before. Also, Depends if they have been expose the advertising of the company correctly otherwise the will choose other brand or simply a glass of water.

Coca-Cola depends on the effects of the stimulus they can crate on the costumer to choose their products, and for that the company has created a big advertisement for decades. The imagine of Christmas its Santa, and Coca-Cola is the imagine for that season. So, for the end and the beginning of the year we are hearing and seeing Coca-Cola advertising for those months, then in U.S the season of American football stars and also the advertising of Coca-Cola, after that the summer stars and also the post and commercial of Coca-Cola don’t stop. They are more than one advertising per day that is influence our decision of buying Coca-Cola without us being aware that we are exposes to this type of advertising