Week 15/ Segmenting and Targeting Markets

Market: is the people or organization within a community with needs and t wants and the ability of buying to fulfill those needs and wants.
Coca-Cola with their marketing plan set up, they focus on a Segment of the market more willing to buy the product. Market Segment is a group of the entire market with similar need and wants, that way for them it would be easier for the market to target their market. Market Segmentation  is the process of dividing the market into meaningful,  relatively similar and identifiable segments or groups. However, Coca-Cola sees their market as a undifferentiated market. Undifferentiated Targeting Market is when a market approach that views the market as one big market with no individual segments and thus uses a single marketing mix.

When the Company Coca-Cola is selling and promoting the beverage Coca-Cola they use a Pulsing media Schedule. Why? it is simple, Coca-Cola is seeing their market as a hole. They do not see the niche of a segment and focus in a single section of the market. Coca-Cola instead target the market a single market.Therefore, they use this kind of promotion, because, with this type of promotion let the company schedule the ads in a continuous scheduling trough out the entire year with a Flighted schedule during the best sales periods.