Coca-Cola as a leading brand still needs to use promotional ads to remind to their existing costumers that Coca-Cola is there. With out promotion the company with the time would be absolute. Each company no matter how well developed are needs promotions ads to survive in a competitive market. As a result, Companies create a Personal Strategy to optimize the use of a Promotional Mix which includes; Advertising, Public Relations, Sales Promotion.
Advertising
Advertising is any form of impersonal paid communication in which a sponsor is identified. Coca-Cola has launched advertising ads since the company was founded. With a growing media new ways of advertising are being created, with Coca-Cola we see ads in; news papers, TV, radio, sponsor and internet.
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