Coca-Cola Product Line
Because Coca-Cola is a Big Company. Coca-Cola company has different types of products,of course Coca-Cola is the most popular drink they have. However, there are some parts of the target market that they don't drink Soda.So, Coca-Cola company respond with a variety of soft drinks making easy for the company to open new markets. That way it would be easier for them to follow their new products and their sells individually. Therefore, the risk wont relies in only one product instead it would relies in a specific categories.
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