Innovation and Difussion

Innovation: Is when a company introduced a product that is new for the world in this case Coca-Cola introduced their new product TaB.
Diffusion: Its how the message of a product is spread to the target market.

Week 13/ Developing and Managing Products

Coca-Cola Tab


After being successful with their first product, Coca-Cola decided to enter to the their existing market with a new product; TaB. Coca-Cola saw that american's had begun to watching their weight, in response the company in 1963 came up with this new product named TaB, which was the first sugar free soft drink in the market. Later in 1982 TaB popularity began to declined
because the new introduction to the market of Diet Coke.

Coca Cola Freestyle

Coca-Cola Freestyle

Recency-Frequency-Monetary. "Free Style"

Coca-Cola "Free Style"
Coca-Cola has come with the newest gadget on the market of the sodas, giving the next step on the dispenser of  soda machines. FREE STYLE.
First; this machine give to the customers a variety of more then 100 beverage and the benefit to customized their own personal drink. Also, provides to the US loyal customers the choice of taste several drink which had never been sold in US.
Second; How its is this product related to the CRM?. This machine is tied into a IT Backbone which keeps track of the combinations and customized sodas but also manage the inventory of the machine, and all this data is tied back to the CRM system. That way the company can know exactly what their customer wants, maintaining a direct relationship with the company.
Third; is a incredibly innovative use of RFID (customers who have purchased recently and have more likely to purchase again).

week 12/ Customer Relationship Management CRM

CRM
Customer Relationship Management main function is to increase and build a relationship between the company and the existing customers. One of the main functions of the CRM is to provide the company with a single view of the customer.Thus, the company will know exactally what the customer feel about the product they are consuming. A company can loose track on what is what the customer really wants or what is what is what they are expecting of the product or the company. Because, Coca-Cola its a convenience product and its sold to retailers companies. Therefore, Coca-Cola does not have a direct contact with their costumer. However, Coca-Cola on their way to create and maintain a effective relationship with their customers, they create loyalty programs to keep track on those customer that keep the loyalty to the company; Six-flags, Coke-rewards, Scholarships and like it. Moreover, with those loyalty programs Coca-Cola can know what are they doing wrong with a specific product.

Reminding

Week 11/ Integrated Marketing Communications

THE GOALS AND TASK OF PROMOTION


REMINDING
Reminding promotions are when a company is reminding their costumers that they are there. And, Coca-Cola does it all the time. Because Coca-Cola has reach the maturity of the cycle of the product life.Therefore, Coca-Cola needs to evolve every year with different types of promotional mis or their marketing mix. thats how Coca-Cola has been stay in this business for so long. Remember that Coca-Cola is the biggest company in soft drink in the world

Coke Creatures - Summer 2009 Yeah Yeah Yeah La La La Dance Party - exclu...

THE GOALS AND TASKS OF PROMOTION

PERSUADING

Persuasive promotion its designed to stimulate a purchase or an action. Coca-Cola trough their adds during the year is persuading their costumer to buy the product. summer, and Christmas. 

Week 11/ Integrated Marketing Communications

THE GOALS AND TASK OF PROMOTION

INFORMING
Informative promotion consist in convert a need into a want. and that happen when a company launch a new product.Therefore, marketers use this Informing when they are introducing a new product to the market. After the marketers define the market they want to sell the product, then the company most inform to the new costumers or the target market the advantage of the new product with different adds.

Coke Cola Live Positively Commercial

Public Relations

Public Relations are the concern of a company on how is seeing by their costumers or the target market. Coca-Cola as the biggest soft drink company has being criticizes because of the ingredients of their drinks and for the lack of care of the planet. Therefore, Coca-Cola launched a page named livepositively.com. showing that Coca-Cola cares for their community, people, and the planet.

Week 11/ Integrated Marketing Communications

Coca-Cola as a leading brand still needs to use promotional ads to remind to their existing costumers that Coca-Cola is there. With out promotion the company with the time would be absolute. Each company no matter how well developed are needs promotions ads to survive in a competitive market. As a result, Companies create a Personal Strategy to optimize the use of a Promotional Mix which includes; Advertising, Public Relations, Sales Promotion.

Advertising
Advertising is any form of impersonal paid communication in which a sponsor is identified. Coca-Cola has launched advertising ads since the company was founded. With a growing media new ways of advertising are being created, with Coca-Cola we see ads in; news papers, TV, radio, sponsor and internet.

The Brand

Coca-Cola is the most popular and biggest selling soft drink in history, as well as the best known product in the world. Coca-Cola started in US but now is known world wide.  

Now sold in the following countries: Afghanistan, Albania, Algeria, American Samoa, Angola, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Georgia, Germany, Ghana, Great Britain, Greece, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Lithuania, Luxembourg, Macau (Macao), Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mariana Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Northern Ireland, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Congo, Republic of Ireland, Republic of Korea, Reunion, Romania, Russia, Rwanda, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Maarteen, Saint Vincent & the Grenadines, Samoa, Sao Tome & Principe, Saudi Arabia, Senegal, Serbia & Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tanzania, Thailand, The Gambia, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkey, Turkmenistan, Turks & Caicos Islands, U.S. Virgin Islands, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, West Bank-Gaza, Yemen, Zambia and Zimbabwe.

Coca-Cola Product Line

Coca-Cola Product Line

Because Coca-Cola is a Big Company. Coca-Cola company has different types of products,of course Coca-Cola is the most popular drink they have. However, there are some parts of the target market that they don't drink Soda.So, Coca-Cola company respond with a variety of soft drinks making easy for the company to open new markets. That way it would be easier for them to follow their new products and their sells individually. Therefore, the risk wont relies in only one product instead it would relies in a specific categories. 

The First Product

Coca-Cola started in 1886 by Jhon Pemberton and he created a product to help people with addiction to heroine, his first product was made with cola nuts and cocaine and carbonated water. Ingredients: Caffeine, Citric Acid, Vanilla Extract, Lime Juice, Sugar, Cocaine, Water.

Week 10/ Product Concept

There are 4 types of Consumer products; Shopping Products, Specialty Products, Unsought Products and Convenience Products (a relative inexpensive item that merits little shopping effort) Coca-Cola is a Convenience Products because is a product that we as a consumer don't do much planning on buying the product. However, the consumer knows well the brand of the company because of the wide advertising.