Coca-Cola New Products (1886-1970)

Coca-Cola after 70 years of given to the people the same great flavor, introduced to the market new flavors; Fanta was developed in 1940 and introduced to the market in 1950, Sprite enter to the market in 1961 as a respond to PEPSI for their new lime flavored soda (7-up) years later the number 1 soda in lime flavored was sprite. Tab was introduced to the market in 1963 (this was Coca-Cola first Diet Soda) and still on the market, Fresca followed in 1966. In 1960 the company acquired The Minute Maid Company, adding an entirely new line of business of juices to the Company.