Coke Rewards Commercial

mycokerewards.com

Point-of-Purchase Promotion

Point-of-Purchase Promotion: Includes any promotional display set up at the retailer's location to built traffic, advertising the product, or include impulse buying. Whit this strategy we see how Coca-Cola give a special price to the retailer. Therefore, the retailer in exchange has to put a special place in the store with signs attached to the store shelfs.

Coca Cola Coupons 1951

Coca Cola First Coupons. Whit this promotion help Coca-Cola known for all Americans.
These coupon were mailed to costumers or in magazines, and with more then 8 billion of free Coke, 8 years latter than brand was known all over Unites States.

Coca-Cola and Six Flags

Week 9/Sales Promotion and Personal Selling

Sales Promotion is the activity targeting the ultimate consumer. A company  promoting their product create tools of consumer sales promotion with the objective to sell more goods or services. Some companies give Coupons and Rebates other give that little extra to the consumers ( Premiums), other creates Loyalty Programs to reward the consumer for buying the product and keep a reminder that their are their favorite brand. Moreover, the companies create Contests and Sweepstakes ( are contest but the result of the same contest depend on the good luck of the consumer) Coca-Cola following the principles of Sweepstakes created Mycokerewards.com.

As if drinking Coke® weren't fun enough already.

Now when you register for My Coke Rewards you can get rewarded for it too. And the best part is that it's as easy as 1, 2, 3.

Grab your

favorite drink.

Enter codes

to get points.

On this tools applied for Coca-Cola they reward the consumers by giving them the opportunities to win points that later they can change for different products.

Week 8/ Advertising and Public Relationship

Coca-Cola as a growing company has done all kind of advertising. When they first introduced into the market they used Pioneering Advertising; Promoting their new products on different medias (News Papers, Radio and Television) Competitive Advertising; They use this particular advertising to influence the market on a specific moment or event (World Cup, Super Bowl). Comparative Advertising; They use this advertising when they want to prove that they are better then other brands (Coca-Cola vs Pepsi).

Media Schedule; Designation of the media, the specific publication or program, and the insertion dates advertising. If we remember the first mission of Coca-Cola is to create moments of happiness. Therefore, most of the advertising is a Seasonal media schedule, Coca-Cola advertise when a big event is coming then the Coca-Cola come up with a new commercial or adds. 

Week 7/Retailing

RETAILING

Is all activities directly related to the scale of goods and service. Retailing is that part of Marketing in which our products ended after all the process of Marketing Planning. It involved  everything, to the smallest candy to the biggest electro domestic gadget. There are may Retailing stores in the Country and the biggest Retailing company has to be Wall-mart. This type of Retailing is what in marketing is known as a Supermarket, but I'm not going  to talk about the biggest growing company in U.S. My retailing visit has to the Restaurant Chain "McDonald's"

Whit Mr Ray Kroc in front of the company he did every step there is in marketing and advertising to lead McDonald's to the Billionaire Company that is now. He first create a new way of service which was revolutionary for that time in U.S, he also create the speedy service, that now all of the fast-food restaurant apply   into there business. He target his market to Kids, because generation Tweens come with there parents and you or me as a parent the only thing we have in mind is to make our children happy and know we now that McDonald's is not healthy for our children.Yet, for all the advertising and the marketers doing their job we ended in McDonald's.

They use any method to catch the attention to their customers thats way the have that colors on their logo (Red and Yellow) when you walk trough the doors you immediately see fun in the restaurant. You see all the colors, the smell (that is specially design for a good taste) families eating together, sharing time,the happy face of the employees greeting you Welcome to McDonald's how can I help you today. They make you feel you are in home and also that is a place that you can bring your family to a Happy Meal. But my favorite part was when I had more than one choice to have my burger, and with my favorite beverage Coca-Cola.

Week 6/ Consumer Decision Making

Coca-Cola is a soft drink and it is used to over come the thirties of the people. Yet, there is more then one product that offers the same result of Coca-Cola, like just plain water. The consumption of Coca-Cola is produced by the choice of the people, what marketers know as Want (recognition of unfulfilled need and a product that will satisfy it). The choice of drinking Coca-Cola depends on a consumer cultural environmental, on their experiences and their histories. For example; in our country, the marketer manipulated the environmental and they create the need of Coca-Cola to fulfill our thirst when a cold glass of water could do the job. Therefore, Coca-Cola it is a want instead of a need.

Coca-Cola Represents not only the relief of the thirst, its also represent the pleasure of need. Consumer who drink Coca-Cola experience a refreshing moment, which is part of the emotional response created for the product that we are using for, in this case would be the Coca-Cola who give us the placer of refresh on our mouth. This is crated by marketers who advertised the product in that way. We see commercial in which they are doing some sport and they are in a break and they need Coca-Cola not only to stop the thirsty, no, also to create a moment to remember, because part of Coca-Cola is to create moments of happiness. So consumer’s motivation to by Coca-Cola depends on how strong they fell about satisfying the needs and wants described before. Also, Depends if they have been expose the advertising of the company correctly otherwise the will choose other brand or simply a glass of water.

Coca-Cola depends on the effects of the stimulus they can crate on the costumer to choose their products, and for that the company has created a big advertisement for decades. The imagine of Christmas its Santa, and Coca-Cola is the imagine for that season. So, for the end and the beginning of the year we are hearing and seeing Coca-Cola advertising for those months, then in U.S the season of American football stars and also the advertising of Coca-Cola, after that the summer stars and also the post and commercial of Coca-Cola don’t stop. They are more than one advertising per day that is influence our decision of buying Coca-Cola without us being aware that we are exposes to this type of advertising

Coca-Cola Leading the 100 Beast Global Brands

Coca-Cola has dominated the market speaking Globally. For the past decade Coca-Cola has being leading the 100 beast brand of the world. The reason is simple Coca-Cola has a Strong sense of developing, creating, and delivering the idea or product. The Company has being working trough the years and understanding the market outside U.S.
According to the Inter Brand is one of the best Company Globally because and the state" Coca-Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment resonates the world over and it excels at keeping the brand fresh and always evolving "


BEST GLOBAL BRANDS

	Rank	Previous Rank	Brand	Country of Origin	Sector	Brand Value ($m)	Change in Brand Value
	1	1		United States	Beverages	70,452	2%
	2	2		United States	Business Services	64,727	7%
	3	3		United States	Computer Software	60,895	7%
	4	7		United States	Internet Services	43,557	36%
	5	4		United States	Diversified	42,808	-10%
	6	6		United States	Restaurants	33,578	4%
	7	9		United States	Electronics	32,015	4%
	8	5		Finland	Electronics	29,495	-15%
	9	10		United States	Media	28,731	1%
	10	11		United States	Electronics	26,867	12%

Week 5/ Developing a Global Vison

Coca-Cola Started to think Globally between 1920 and 1930. Led by Robert W. Woodruff, the company started to establish bottling plants outside of the U.S territory; France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South America, when the WWII began, Coca-Cola was being bottled in 44 countries. When the war ended 64 plants pass to Coca-Cola after the Joint Venture that the company had with the Government of U.S. Coca-Cola was in charge of supplying the troops for exchanges of not cutting the supply of sugar that the Government had to put for the war.

Coca-Cola is always looking for potential markets and looking for ways to get in those market. Thats call environmental scanning and the company had mastered. So far Coca-Cola know by now that each market that they are trying to get in is different then the other one that they just opened. For that reason they have to start for the begging and they need to scan the environmental of the new market to see ways to enter to the market.

Why China?

China has the worlds largest population a large geographical area and more social diversity than any other country. The government of China has a very strict control on every aspect of any product thats is entering in their country ans specially those that come from U.S.

In 1970 China suffered from a outdated bottling plants facilities, and only one soft drink was distributed ( Coca-Cola) the rest of the soft drink where control it by the government. Initially Coca-Cola was limited to sell their product to specially retails like; hotels or friendships stores. In 1980 Coca-Cola joint Venture with the government of China an open new bottling plant in Beijing and Province and Coca-Cola give them Owner ship to the Government of China in exchange of better sales distribution. 1984 Coca-Cola open their own bottling plant in partnership with the Government in Zhuhai with the minister of light industry of China, the following year the Government let Coca-Cola Company sell their products to the people of China.

Coca-Cola has Joint Venture with other companies from China to expand their market; Tianjin Jin Mei Beverage is one of them they share the market 50-50 equity. This particular Joint Venture is the one who increase the market for Coca-Cola. Moreover, the company on their scanning of the market in China found out that the people is different then U.S market. Therefore, the approach of Coca-Cola was different instead of forcing the people trough aggressive sales Technics to sale their products, they have focus on the need of the China community and had develop new products to enter in that market; they have a noncarbohydrate drinks with mango, jasmine teas, green apple and coconut just to mention a few.

Coca-Cola New Products (1886-1970)

Coca-Cola after 70 years of given to the people the same great flavor, introduced to the market new flavors; Fanta was developed in 1940 and introduced to the market in 1950, Sprite enter to the market in 1961 as a respond to PEPSI for their new lime flavored soda (7-up) years later the number 1 soda in lime flavored was sprite. Tab was introduced to the market in 1963 (this was Coca-Cola first Diet Soda) and still on the market, Fresca followed in 1966. In 1960 the company acquired The Minute Maid Company, adding an entirely new line of business of juices to the Company.