Coca Cola Strategic Planning
Coca cola like always has participated in the mayor sports events in the world. like we all know, Strategic Planing is the managerial process of creating and maintaining a fit between the company's objectives, resources and future events. If we remember one of the Mission Statement of Coca Cola Company is to inspire moments of optimism and happiness, and what can give you more happiness than watch your favorite time winning the championship of your local league. Part of the process of the Strategic Planning is to design activities to promote the product of the company in this case the product would be Coca Cola. In 2010 the Coca Cola Company started launching a commercial in the NFL Super Bowl on February 7th of 2010, after the the NFL Super Bowl Coca Cola was getting ready for the biggest sport event in the world The World Cup. The world cup is the biggest event in the world, started in Uruguay from 13 July to 30 July 1930. In this year the World Cup took place in South Africa and the champion was Spain in a Victory over Holland. Now Coca cola is getting ready for one of the biggest campaign of the year, Christmas.
Coca cola like always has participated in the mayor sports events in the world. like we all know, Strategic Planing is the managerial process of creating and maintaining a fit between the company's objectives, resources and future events. If we remember one of the Mission Statement of Coca Cola Company is to inspire moments of optimism and happiness, and what can give you more happiness than watch your favorite time winning the championship of your local league. Part of the process of the Strategic Planning is to design activities to promote the product of the company in this case the product would be Coca Cola. In 2010 the Coca Cola Company started launching a commercial in the NFL Super Bowl on February 7th of 2010, after the the NFL Super Bowl Coca Cola was getting ready for the biggest sport event in the world The World Cup. The world cup is the biggest event in the world, started in Uruguay from 13 July to 30 July 1930. In this year the World Cup took place in South Africa and the champion was Spain in a Victory over Holland. Now Coca cola is getting ready for one of the biggest campaign of the year, Christmas.
THE LEADER
John M. Farrell is Vice President, Strategic Planning, responsible for global strategy. The Strategic Planning function leads the development of the overall strategy of the Company along with the global planning process. Mr. Farrell brings broad domestic and international experience to strategic planning, as he has held major operations roles in North America, Europe and Asia. 
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