Is the Real Thing
Friday, November 19, 2010
Recency-Frequency-Monetary. "Free Style"
Coca-Cola "Free Style"
Coca-Cola has come with the newest gadget on the market of the sodas, giving the next step on the dispenser of soda machines. FREE STYLE.
First; this machine give to the customers a variety of more then 100 beverage and the benefit to customized their own personal drink. Also, provides to the US loyal customers the choice of taste several drink which had never been sold in US.
Second; How its is this product related to the CRM?. This machine is tied into a IT Backbone which keeps track of the combinations and customized sodas but also manage the inventory of the machine, and all this data is tied back to the CRM system. That way the company can know exactly what their customer wants, maintaining a direct relationship with the company.
Third; is a incredibly innovative use of RFID (customers who have purchased recently and have more likely to purchase again).
Coca-Cola has come with the newest gadget on the market of the sodas, giving the next step on the dispenser of soda machines. FREE STYLE.First; this machine give to the customers a variety of more then 100 beverage and the benefit to customized their own personal drink. Also, provides to the US loyal customers the choice of taste several drink which had never been sold in US.
Second; How its is this product related to the CRM?. This machine is tied into a IT Backbone which keeps track of the combinations and customized sodas but also manage the inventory of the machine, and all this data is tied back to the CRM system. That way the company can know exactly what their customer wants, maintaining a direct relationship with the company.
Third; is a incredibly innovative use of RFID (customers who have purchased recently and have more likely to purchase again).
week 12/ Customer Relationship Management CRM
CRM
Customer Relationship Management main function is to increase and build a relationship between the company and the existing customers. One of the main functions of the CRM is to provide the company with a single view of the customer.Thus, the company will know exactally what the customer feel about the product they are consuming. A company can loose track on what is what the customer really wants or what is what is what they are expecting of the product or the company. Because, Coca-Cola its a convenience product and its sold to retailers companies. Therefore, Coca-Cola does not have a direct contact with their costumer. However, Coca-Cola on their way to create and maintain a effective relationship with their customers, they create loyalty programs to keep track on those customer that keep the loyalty to the company; Six-flags, Coke-rewards, Scholarships and like it. Moreover, with those loyalty programs Coca-Cola can know what are they doing wrong with a specific product.
Customer Relationship Management main function is to increase and build a relationship between the company and the existing customers. One of the main functions of the CRM is to provide the company with a single view of the customer.Thus, the company will know exactally what the customer feel about the product they are consuming. A company can loose track on what is what the customer really wants or what is what is what they are expecting of the product or the company. Because, Coca-Cola its a convenience product and its sold to retailers companies. Therefore, Coca-Cola does not have a direct contact with their costumer. However, Coca-Cola on their way to create and maintain a effective relationship with their customers, they create loyalty programs to keep track on those customer that keep the loyalty to the company; Six-flags, Coke-rewards, Scholarships and like it. Moreover, with those loyalty programs Coca-Cola can know what are they doing wrong with a specific product.
Thursday, November 18, 2010
Week 11/ Integrated Marketing Communications
THE GOALS AND TASK OF PROMOTION
REMINDING
Reminding promotions are when a company is reminding their costumers that they are there. And, Coca-Cola does it all the time. Because Coca-Cola has reach the maturity of the cycle of the product life.Therefore, Coca-Cola needs to evolve every year with different types of promotional mis or their marketing mix. thats how Coca-Cola has been stay in this business for so long. Remember that Coca-Cola is the biggest company in soft drink in the world
REMINDING
Reminding promotions are when a company is reminding their costumers that they are there. And, Coca-Cola does it all the time. Because Coca-Cola has reach the maturity of the cycle of the product life.Therefore, Coca-Cola needs to evolve every year with different types of promotional mis or their marketing mix. thats how Coca-Cola has been stay in this business for so long. Remember that Coca-Cola is the biggest company in soft drink in the world
Coke Creatures - Summer 2009 Yeah Yeah Yeah La La La Dance Party - exclu...
THE GOALS AND TASKS OF PROMOTION
PERSUADING
Persuasive promotion its designed to stimulate a purchase or an action. Coca-Cola trough their adds during the year is persuading their costumer to buy the product. summer, and Christmas.
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