Week 11/ Integrated Marketing Communications

THE GOALS AND TASK OF PROMOTION

INFORMING
Informative promotion consist in convert a need into a want. and that happen when a company launch a new product.Therefore, marketers use this Informing when they are introducing a new product to the market. After the marketers define the market they want to sell the product, then the company most inform to the new costumers or the target market the advantage of the new product with different adds.

Coke Cola Live Positively Commercial

Public Relations

Public Relations are the concern of a company on how is seeing by their costumers or the target market. Coca-Cola as the biggest soft drink company has being criticizes because of the ingredients of their drinks and for the lack of care of the planet. Therefore, Coca-Cola launched a page named livepositively.com. showing that Coca-Cola cares for their community, people, and the planet.

Week 11/ Integrated Marketing Communications

Coca-Cola as a leading brand still needs to use promotional ads to remind to their existing costumers that Coca-Cola is there. With out promotion the company with the time would be absolute. Each company no matter how well developed are needs promotions ads to survive in a competitive market. As a result, Companies create a Personal Strategy to optimize the use of a Promotional Mix which includes; Advertising, Public Relations, Sales Promotion.

Advertising
Advertising is any form of impersonal paid communication in which a sponsor is identified. Coca-Cola has launched advertising ads since the company was founded. With a growing media new ways of advertising are being created, with Coca-Cola we see ads in; news papers, TV, radio, sponsor and internet.

The Brand

Coca-Cola is the most popular and biggest selling soft drink in history, as well as the best known product in the world. Coca-Cola started in US but now is known world wide.  

Now sold in the following countries: Afghanistan, Albania, Algeria, American Samoa, Angola, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Georgia, Germany, Ghana, Great Britain, Greece, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Lithuania, Luxembourg, Macau (Macao), Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mariana Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Northern Ireland, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Congo, Republic of Ireland, Republic of Korea, Reunion, Romania, Russia, Rwanda, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Maarteen, Saint Vincent & the Grenadines, Samoa, Sao Tome & Principe, Saudi Arabia, Senegal, Serbia & Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tanzania, Thailand, The Gambia, Togo, Tonga, Trinidad & Tobago, Tunisia, Turkey, Turkmenistan, Turks & Caicos Islands, U.S. Virgin Islands, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, West Bank-Gaza, Yemen, Zambia and Zimbabwe.

Coca-Cola Product Line

Coca-Cola Product Line

Because Coca-Cola is a Big Company. Coca-Cola company has different types of products,of course Coca-Cola is the most popular drink they have. However, there are some parts of the target market that they don't drink Soda.So, Coca-Cola company respond with a variety of soft drinks making easy for the company to open new markets. That way it would be easier for them to follow their new products and their sells individually. Therefore, the risk wont relies in only one product instead it would relies in a specific categories. 

The First Product

Coca-Cola started in 1886 by Jhon Pemberton and he created a product to help people with addiction to heroine, his first product was made with cola nuts and cocaine and carbonated water. Ingredients: Caffeine, Citric Acid, Vanilla Extract, Lime Juice, Sugar, Cocaine, Water.

Week 10/ Product Concept

There are 4 types of Consumer products; Shopping Products, Specialty Products, Unsought Products and Convenience Products (a relative inexpensive item that merits little shopping effort) Coca-Cola is a Convenience Products because is a product that we as a consumer don't do much planning on buying the product. However, the consumer knows well the brand of the company because of the wide advertising.